Adult camp stories
Find my local club Building confident kids through gymnastics is at the very centre of our mission.Parents like you have enjoyed a visible improvement in their children's confidence and happinessthat our spirited club's deliver.To raise buzz and awareness for the theatrical release of The Transporter Refueled, Playboy developed a truly integrated campaign that centered around a press screening and exclusive release party at the Playboy Mansion.
Playboy worked with Blackheart to select four Playmates who embodied the Blackheart aesthetic and vied against one another to be named Miss Blackheart.The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.In partnership with The Weinstein Company, Playboy collaborated with Quentin Tarantino to develop a limited edition Playboy t-shirt inspired by The Hateful Eight, which was given away to fans.The program drove social conversation around the film, which was amplified via high-impact media and takeovers. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion.In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms. The program was complemented by a variety of digital, event and social activations.